WHERENESS is opening up a world of tangible experiences.
In the age of smartphones and social media, we spend much of our day consuming small squares of photography or video. These “square frames” often brilliantly convey the feelings of their creators – but they recast us as passive consumers who forget how to interact with the world. For that, we need experiences.
360° media is hardly new, but its use has been restricted until now by a lack of platforms and applications. Here at WHERENESS, we’re building exciting new tools and pushing the boundaries of “recording” itself – so that everyone, everywhere can experience the world’s incredible cultural offerings.